What exactly is popular south actress Rashmika Mandanna doing in a campaign for a leading men’s underwear brand endorsed by Vicky Kaushal?
Amul Macho turned gender stereotypes on its head, way back in 2007 when they launched the daring “yeh toh bada toing hai” TVC for Amul Macho underwear by focusing on female desire. With the jingle achieving cult status, the brand is back over a decade later with the launch of Macho Sporto; with a commitment to legitimise the female gaze. The TVC series features leading south actress Rashmika Mandanna and A-List Bollywood star Vicky Kaushal. The casting of a leading actress like Rashmika in an ad for a menswear product is another departure from the norm. Conceptualised by creative agency Leo Burnett and promoted by media agency Madison Media Omega; the Macho Sporto campaign films consist of 3 films, which work as a series, taking up a very bold and progressive topic like the female gaze. The films feature two of India\"s biggest movie stars - Rashmika Mandanna and Vicky Kaushal. Rashmika playing a young yoga instructor and Vicky as one of her attractive students. The ad